Beijing-based gaming company OurPalm has invested $2.3 million in the Australian team Animoca Brands. In exchange, she will receive 11.11% of the shares of the mobile game publisher and developer.
The deal will help Animoca Brands enter the Chinese mobile market.
The Venturebeat resource claims that OurPalm plans to invest up to $5 million in Animoca Brands. The amount will be determined by the value of the shares of the publisher and developer.
Recall that Animoca Brands is known for its titles under popular licenses, such as comics about Garfield the cat (Garfield). In early 2015, the studio was bought by Black Fire Minerals (BFE), specializing in the exploration and production of gold, copper and valuable minerals. As part of the agreement, BFE changed its name to Animoca Brands Corporation Limited, after which it changed its business profile. The company has become not resource-producing, but mobile-gaming.
In March, the Australian team announced a mobile game with the character of the world gossip Paris Hilton (Paris Hilton). In May, she announced a partnership agreement with toy manufacturer Mattel, which owns the rights to a Barbie doll, a series of American Girl dolls and Hot Wheels cars. The companies will invest in the creation and promotion of mobile projects on Mattel-owned IP.
OurPalm is a Beijing-based company founded in 2004 as a telecommunications service provider. Later she started developing and publishing computer and mobile games. In October 2014, OurPalm invested $30 million in the mobile gaming company FingerFun.
A source: http://venturebeat.com
Other materials on the topic: