For the US gaming market, the year began with a drop in sales. In January, market turnover fell by 26% to $678 million. All its segments have sunk separately.
Dragon Ball Z: Kakarot
The analysis of the American market was published by NPD specialists.
Their data leads Gamesindustry.biz .
General market figures
In January, sales of both video games and devices for them decreased by a third. The gaming accessories segment could not compensate for their decline.
- Total turnover — $678 million (fell by 26% year-on-year).
- Video game sales — $311 million (down 31% year-on-year).
- Sales of iron — $129 million (fell by 35% year-on-year).
- Accessory sales — $238 million (fell by 11% year-on-year).
Console Sales
All last year, the Nintendo Switch showed positive dynamics.
But in the first month of 2020, its sales in annual terms went down. The PlayStation 4 and Xbox One consoles also sold worse compared to January 2019. Without a doubt, this is due to the impending completion of their life cycle, NPD analyst Mat Piscatella points out.
But he also noted that Switch in January bypassed Sony and Microsoft systems in terms of sales both in pieces and in money.
Game Sales
The bestseller of the month on the American market was Dragon Ball Z: Kakarot. She is the only major release of January. Compared to the same month last year, when Kingdom Hearts III, Resident Evil 2 and New Super Mario Bros. were released. U Deluxe, the past January turned out to be weaker.
Piscatella separately noted the success of two games — Call of Duty: Modern Warfare and GTA V.
Activision‘s title in January became the second in dollar sales. More importantly, it is the best—selling game on the market over the past 12 months.
GTA V has the title of the highest-grossing game in the history of the United States. And for the first time since August last year, she returned to the top 5 best-selling titles.
Top 10 best-selling games in January
1. Dragon Ball Z: Kakarot
2. Call of Duty: Modern Warfare (2019)
3. Madden NFL 20
4. Jedi: Fallen Order
5. GTA V
6. NBA 2K20
7. Super Smash Bros. Ultimate (excluding digital sales)
8. Mario Kart 8 (excluding digital sales)
9. Ring Fit Adventure
10. Red Dead Redemption II
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