Evgeniy Obedkov

NPD: In August, the US gaming market generated $3.3 billion

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In August, American players spent $3.3 billion on games, hardware and accessories. The growth in annual terms was almost 40%, and the best-selling game of the month in the USA was Madden NFL 21.The report on the situation in American was prepared by The NPD Group, and the main data was shared by analyst Mat Piscatella.

General market datatotal turnover — $3.3 billion (an increase of 37% compared to last year);

  • sales of games and related content — $2.935 billion (growth in annual terms — 37%);
  • iron sales — $229 million (growth in annual terms — 37%);
  • accessories sales — $166 million (year—on-year growth – 42%);
  • among the fastest growing segments are digital sales on consoles, mobile devices and game subscriptions.
  • Records and statistics

Nintendo Switch set an August record for console sales, surpassing the achievement of the Nintendo Wii of 2008.

  • Console sales have more than doubled in annual terms;sales of gamepads, headphones and handlebars showed the highest figures in US history for August;
  • The best-selling accessory of August was the DualShock 4 controller.
  • The best-selling games of August

Important: NPD tracks copies sold in retail chains and collects digital sales data from publishers.

At the same time, Nintendo does not provide information about the digital sales of its exclusives, and Activision Blizzard does not disclose statistics Battle.net .

Also, the NPD rating does not take into account microtransactions, subscriptions — only net sales. An asterisk marks titles in which digital sales were not taken into account.

  • 1. Madden NFL 21 (new game)2. UFC 4 (new game)
  • 3. Call of Duty: Modern Warfare
  • 4. Ghost of Tsushima
  • 5. Animal Crossing:
  • New Horizons*6. Ring Fit Adventure
  • 7. Mario Kart 8: Deluxe*
  • 8. Super Smash Bros.
  • Ultimate*9. Paper Mario:
  • The Origami King*10. Mortal Kombat 11
  • Data on individual games

Madden NFL 21 has already become the 21st game in the series, which becomes the best-selling title in the release month.

  • Even the anti-record for user ratings on Metacritic did not prevent this;Piscatella notes that UFC 4 showed the best start in the history of the franchise;
  • Final Fantasy VII has risen in the sales ranking from 41st to 19th place.
  • Such a jump was facilitated by discounts in the PS Store;The Legend of Zelda: Breath of the Wild did not make it into the overall top 10, but it has consistently been in the top ten best-selling games on the Nintendo Switch since its release in March 2017 (42 months in a row).
  • Also, Breath of the Wild became the 10th in the list of the best-selling Nintendo projects in the American market in history.Also on the topic:

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