NetEase’s gaming revenue for the third quarter (ended September 30) was $2.5 billion. This is a record figure for a Chinese company. Not the least role in this was played by the successful launches of Naraka: Bladepoint and Harry Potter: Magic Awakened.Naraka: Bladepoint

Key data

Revenue of the gaming division grew by 14.7% year-on-year.

  • At the same time, the company’s total revenue amounted to $3.4 billion — an increase of 18.9% compared to the third quarter of 2020.NetEase’s gross profit for the third quarter reached $1.8 billion, an increase of 19.5% year—on-year.
  • The share of mobile revenue for the year decreased from 72.1% to 69.2%.
  • According to analyst Daniel Ahmad, this is due to the growth of NetEase PC game revenues.”This quarter has been extremely fruitful in terms of diversifying our gaming portfolio.
  • Our flagship titles continued to show good performance, and we also introduced several new successful games for PC and mobile platforms,” said William Ding, CEO of NetEase.NetEase gaming revenue from the fourth quarter of 2019 to the third quarter of 2021

The online action game Naraka: Bladepoint has sold 6 million copies since its release in August.

  • At the start, the game also topped the Steam bestseller chart and remained in the top 5 for five weeks.Harry Potter: Magic Awakened has been topping the list of the highest-grossing games in the Chinese App Store since September.
  • This is the best start among all titles released in the country this year. NetEase does not disclose the exact metrics of the project, but it became known earlier that the game earned $22.7 million in the first week alone.In the third quarter, NetEase launched three new mobile games in China: Ace Racer, Infinite Lagrange space strategy and Nightmare Breaker role-playing action.
  • Also in Europe, America, Oceania and Southeast Asia, The Lords of the Rings: Rise to War mobile strategy has been released.