The value of King Digital shares has declined and continues to fall.
King Digital shares are currently selling at $11.60. This is just a few percentage points above their lowest value of $10.93, which they reached last week.
Despite the fact that the company has another copy of Candy Crush Saga ready, investors, apparently, believe that the success of the most popular King game is behind them. These fears have a real basis. From the financial report that the company published in August, it is clear that DAU decreased from 143 million in the first quarter to 138 million in the second. At the same time, MAU increased from 481 million to 485 million over the same period, and the number of unics fell from 352 million to 345 million.
Dynamics of the value of King Digital shares over the past few monthsWhat does this mean for King?
According to some analysts, the company needs to stop churning out three-in-a-row games and change the direction of projects. For example, Glu Mobile, whose title Kim Kardashian: Hollywood has earned $51 million over the past few months, is called as a role model.