The former head of business development at G5 Entertainment has launched Dorian, a mobile platform for interactive stories. The startup has already raised $3.25 million.
According to TechCrunch, the investors of the project were March Capital Partners, VGames, Konvoy Ventures, London Venture Partners, Andover Ventures, Night Media and Michael Chow, co-author of the Twitch series “Artificial”.
It is also reported that the former vice president of Twitch partnerships, John Howell, has received the status of an independent director at Dorian.
The funds received will be used to develop the Dorian mobile platform, which will allow writers without programming skills to turn their own work into interactive video games and earn money from it.
According to the idea of the developers, the platform is an analogue of Roblox for people writing.
Dorian users have access to tools and resources with which to create characters and backgrounds, and a flowchart-style interface makes it possible to link plot scenes and add a choice for the player. In addition, writers can work on the game “adaptation” of books both individually and jointly in real time.
Unlike other similar platforms, Dorian is more than a tool, Yulia Palatovskaya believes. Games are not only developed here, but also published, while the copyright remains with the creators of the stories.
Dorian also pays close attention to monetization. Authors can not only receive donations from reader players, but also create special “premium” stories for a separate reward. Access to analytics helps writers understand what content the audience is willing or unwilling to pay for.
According to the results of early testing, in which 50 thousand players participated, the writers were able to improve monetization by 70% in just one or two iterations.
Today Dorian is in the testing stage and you can go there only by invitation. However, it is planned to launch the platform for the general public next year.
“An interactive platform that values storytelling and monetization for authors can radically change the rules of the game,” says March Capital co-founder Gregory Milken.
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