Glu CEO Niccolo de Masi spoke about the behavior of paying players in two flagship titles of the company – Kim Kardashian: Hollywood and Deer Hunter.
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Most users in shareware games do not pay.
Glu Mobile titles are no exception, only 5% of players are paying. Moreover, the average player leaves, according to de Masi, from $ 50 to $ 100 for the entire time of interaction with the game. Nevertheless, the company made 82% of all revenue on the IAP in the second quarter of 2015, that is, about $47 million.
Glu projects owe their high performance mainly to “whales” – players who spend large sums. They make up 1% of paying users, according to Glu statistics.
De Masi shares that the “whales” are the most involved players. Favorite projects become part of their schedule. According to the observations of the CEO of Glu, the least “whales” are spent on Thursday, and most often on Sunday.
In the most successful titles of the company “whales” leave from $500 to $1,500 in the first six months.
The highest LTV scores are in the game Kim Kardashian: Hollywood. “Whales” spend an average of $1,446 on Android and $1,252 on iOS. At the same time, the “life” of such a player is about 100 days. The average session lasts 8 minutes. During the day, the paying user accesses the game 5-6 times.
In another successful Glu project, Deer Hunter shooter, “whales” leave $683 on iOS and $569 on Android. Sessions in this game are longer, and the player’s “life” is shorter. The user spends 70 days on Deer Hunter, and spends 18-30 minutes in the game.
De Masi noted that most games are tailored to the average player. But the average player and the paying player are not the same thing, as the statistics show. This means that the game should offer its own gaming experience to each individual category of players. Glu is trying to follow exactly this path, de Masi added.
A source: http://www.pocketgamer.biz
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