AppLovin marketing company has invested in two game studios. Its new strategic partners are Clipwire Games and Geewa, specializing in mobile.
Smashing Four by Geewa
AppLovin announced the deal with them yesterday, February 11.
The amount of the investment was not disclosed. Both companies, as emphasized in the press release, will retain their leadership and continue their independent work.
Here is what is known about them:
Clipwire Games
It is an indie developer based in Toronto. The studio entered the mobile games market in 2008. Her portfolio includes diverse projects: word game, strategy, as well as three social casinos. One of them, the Bingo Story, has earned about $400,000 in the App Store and Google Play in three years, according to Sensor Tower.
Geewa
Czech indie developer has been working since 2005. In the early years, he published casual games on Facebook, and later raised money to create mobile puzzles. Two years ago, the studio launched a competitive mobile game Smashing Four. The number of its unique players in 2018 was 3.5 million. Now the total revenue of the project with iOS and Android is over $ 1 million.
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Both companies will direct investments from AppLovin to accelerate their growth. Studio managers noted that they intend to cover a large share of the mobile market with the help of new and already launched projects.
It’s not the first time AppLovin has invested in growing mobile studios that share her vision. Among its strategic partners are PeopleFun, Firecraft Studios and Belka Games. The company also owns its own publisher Lion Studios. He specializes in hyper-casual.
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