In the second quarter, Activision Blizzard earned $1.64 billion, including $521 million from mobile. This is the company’s record revenue from mobile games.
The main source of income on mobile is the games of the King studio, which has been owned by Activision Blizzard since 2016. These are the Bubble Witch, Farm Heroes series, but especially Candy Crush. In the mobile stores of the USA, the game Candy Crush Saga has remained among the most profitable games for years (now it is the No. 1 mobile game in the USA in terms of revenue).
To date, the monthly audience of King games is 270 million people. Every day, players spend an average of 36 minutes playing King titles.
In addition to King games, another significant source of Activision Blizzard revenue on mobile is Hearthstone digital CCI. The new addition to the game The Boomsday Project has better pre-order rates than any other dope.
As Finam predicts, Activision Blizzard shares will grow by 12% in the next 1-2 months.
Also on the topic:
- The authors of the Overwatch fritupley competitor were caught advertising with art from the Blizzard gameThe authors of Candy Crush are working on a mobile Call of Duty
- Source: Activision Blizzard