A website about game marketing has appeared — Good Game Marketing. Its author, the community manager of Apelsin Games Ekaterina Prikhodko, posts useful articles for those who are just learning to promote their games.

So far, the site is only being filled with content. But he already has a selection of materials about basic marketing techniques, pitching, working with media and social networks, UA.

There are four main sections on the site: “Prelonch”, “Softlonch”, “Lonch” and “Postlonch”. The articles in them describe the marketing chips for each stage of the release of titles.

There are also guides. For example, techniques for analyzing competitors are analyzed using the example of the popular Brawl Stars.

All materials on Good Game Marketing belong to Ekaterina Prikhodko. For the last two years, she has been responsible for communications at the Riga publisher Apelsin Games. The company is focused on marketing and monetization of freeplay games for mobile.


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