London-based company M-BIZ Global has launched a free set of Pocket Arena development tools for iOS developers. It allows you to add social elements to any mobile game.
Social elements, according to the creators of the SDK, will allow you to increase several indicators of the game at once: DAU, user engagement and retention.
The SDK has been tested on Android. Developers who have tested it in their games reported that it, on average, increases the influx of new players by 74%, and sharing the game (sharing achievements, the project itself, and so on) they start 69% more actively.
Among those who have already used the set of development tools is the company Digital Chocolate.
“Pocket Arena has helped Digital Chocolate significantly increase user retention. We implemented it only three months ago, and immediately saw the results. One of the key features of Pocket Arena is PvP, in which the user can invite a friend to participate. This is a classic example of how a simple feature can increase game traffic and help attract users,” said Dayanidhi M G, managing director of the Asia-Pacific branch of Digital Chocolate.”