mNectar marketing company announced the launch of Spectra. This cross-platform grid will distribute ads that you can play.
Spectra turns the game into a playable advertisement. To do this, the developer needs to download the grid SDK and set the moment of the game that he considers the most advantageous. After that, the user who sees the advertisement of the game will be able to play it from that moment right in the banner.
The authors of the technology emphasize that no modification of the code is required. It is enough to install the SDK.
Playable advertising gives a much greater user engagement compared to standard formats, according to the authors of the technology.
mNectar startup specializes in advertising, which allows you to play the game directly in the banner, for the last two years. Among those who have used the company’s services are Big Fish, GREE, King, Wooga, Twitter and Zeptolab.
Source: Web Wire