As a result of the cooperation between mNectar and Branch Metrics, a new interactive advertising will appear. It will allow the user to play the game in the banner, and if they like it, download it and continue playing from where they left off.
mNectar technology allows the user to play a mobile game right inside the ad. Branch Metrics, in turn, provides tools for creating “deep links”. Recall that we are talking about what it is here.
Companies are going to join forces and create the most user-friendly advertising. Let’s say you played a game in a banner and you liked it. After that, you go from the banner to the application page in the store and download the game. And you continue to play from where you left off.
For developers, the combined technology will be interesting because it will help increase the visibility of the application.
A source: http://www.pocketgamer.biz
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