Interactive advertising from mNectar allows the user to play a mobile game directly in the ad itself.
Instead of a static banner or a video with gameplay, the service gives the user the opportunity to “try” the game for a few seconds. To do this, you do not need to download it, just run it in the ad itself.
Compared to standard methods of mobile gaming advertising, this gives a much greater user engagement, the creators of the technology are sure.
In order to use the technology, you will not need to update the application or install the SDK.
mNectar’s services have already been used by Big Fish, GREE, King, Wooga and Zeptolab. Recently it became known that the service is also integrated into Twitter, Opera Mediaworks, Sprint and Fuse Powered.
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