Experts of the Chartboost advertising network told what projects the press likes.
1. Games with a fan base
An example of such a game is Fallout Shelter. From the very beginning, Bethesda called this game “a gift for fans of the series.” On the day of release, the project broke the record for the number of articles on news resources: 600 publications wrote about the title.
If you look from the point of view of a media resource, then a ready-made fan base means that an article about the game will definitely have interested readers.
2. Games with stars
Unlike Fallout Shelter, most games do not have a franchise history with an 18-year history. And then celebrities come to the rescue. This happened, for example, in the case of Kim Kardashian: Hollywood. Glu Mobile’s first game in the “Hollywood” setting, Stardom: Hollywood, went unnoticed. But the appearance of a title with a socialite aroused the interest of the press. The mechanism here is exactly the same as in the previous case: fans will definitely read an article mentioning their favorite celebrity.
3. Successful business cases
If you type something like “Clash of Clans has earned billions” into the search bar, then there will be hundreds of articles from publishers with big names in the output. Same with Candy Crush. Both of these games from a business point of view are examples of successful cases.
In this case, in order for the press to notice you, it is necessary to present certain achievements – the number of downloads, sky-high DAU or serious revenue. And you need to be prepared that the gameplay, art and other components of the game will not be mentioned in the article.
4. Visually interesting projects
The press (if it is not a specialized resource) does not like to waste time downloading / passing / analyzing the game. Therefore, it is easiest to interest the publication in a beautiful and unusual screenshot or video.
Here an obvious example is the game Monument Valley. More than one publication wrote about this strange but wonderful game at the time.
5. Strange games
The reader is “led” to a catchy/strange/unusual title. And this means that the press loves games that can give such a headline. An example is Goat Simulator. In terms of the number of mentions in the press, this game was ahead of Angry Birds Stella and Lara Croft. And all because a rare journalist will resist the temptation to mention “goat simulator” in the title.
A source: https://www.chartboost.com