App Annie has introduced a new Audience Intelligence service that allows developers to learn literally everything about the users of their applications: age, gender, education, income level and much more.
In addition, using the service, you can get information about users of other applications and compare, for example, the demographics of your project and a competitor project.
Let’s add that App Annie receives data from open sources, based on the information that everyone leaves daily, just being online.
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- App Annie Index 3Q 2014: in the USA, the main driver of revenue growth from the Play Store is the Game of War and Clash of Clans games
- App Annie is an analytical company specializing in monitoring the mobile app market and selling specific data on it.
In mid-2014, App Annie acquired its main competitor, Distimo. The company has two head offices at once — in Beijing and San Francisco. There are also divisions in Hong Kong, Tokyo, London, Seoul, Shanghai and Moscow.