Recently, a congress of companies for the development, publication and promotion of games called White Nights: Mobile Games Conference was held in the cultural capital. Among the speakers was the name of the Renatus company, which was happy to share its impressions about participating in the conference.
Despite the official dates, the conference was preceded by an informal networking party, where on June 26 it was possible to meet speakers, developers, sponsors, organizers and everyone who wanted to spend a pleasant evening in the company of people who speak the same language – the language of games and information technology.
The relaxed atmosphere and beautiful views of St. Petersburg streets, the Neva Embankment and drawbridges contributed to communication and useful acquaintances on the deck of a comfortable ship. And, of course, the white nights themselves positively set the guests up for the upcoming conference!
The Renatus team spent the next two days with maximum benefit — more than 30 meetings were held with representatives of development companies and companies working in the field of game marketing. It should be noted the excellent level of organization and the wide scope of the event, where the “monsters” of the Internet space and the game industry – Microsoft, Google, Facebook, Rovio, Game Insight, Supercell, G5 and, of course, Nevosoft — shared their ideas and developments.
On June 28, Daria Lopatko presented her report, speaking on behalf of Renatus. The speech on “How to monetize players who don’t pay: cases” was devoted to segmentation of the gaming audience of free-to-play games. Using the example of the experience of publishing causal games of her company, Daria spoke about the importance of identifying different types of users and an individual approach to each of them, which can subsequently bring good dividends.
Here are a few theses of the report:
– it is not necessary to show ads to the user during his first visit to the game;
– do not show ads during the gameplay;
– the click-to-install of banners in your own applications can be 5-7 times higher than the click-to-install of advertising banners that you place in other people’s applications.
The video of the report can be viewed here: https://www.youtube.com/watch?v=Re3NwoYvPuMPresentation of the report: