In Japan, despite the traditional preference for browser games, the attention to native applications from users is still growing. Many applications of this type have been created, and they strive to achieve the success of the Puzzle & Dragons level.

Ryo Ishiguro, General Manager of Zucks Inc., told us about the trends of the Japanese market in an exclusive article. In his opinion, one of the “next Puzzle & Dragons” may be BraveFrontier.

BraveFrontier Promo video

This is a good dynamic game with simple controls, which is implemented using the touch screen.

There are several factors contributing to the popularity of BraveFrontier:

 1) Attention retention

Time-limited event

BraveFrontier has a limited combat quest that must be completed in an hour. At the same time, it is available only once a week – on Wednesdays.

There are also special materials that can only be used in a limited quest.

Consequently, users launch the game every day.

 

Since the combat quest, in particular, is limited to only one hour, appropriate notifications are sent out in advance. Users confirm receipt of information about the application on a daily basis.

 Daily Magazine as a bonus

When starting the game, the user receives a certain amount of virtual money.

This is an effective measure to prevent a decrease in user activity, given that summer holidays have begun in most schools.

 2) Monetization

There is a GACHA in the game.

The user can perform GACHA by spending virtual funds in the game.

In a time-limited GACHA, a rarer monster is available.

 3) Promotion

Like Boost promotion with CPI, BraveFrontier also uses a site with reviews of the game, where useful tips regarding the application are regularly published.

This allows you to keep users constantly active and helps to increase their loyalty to the game.

 Plus, one of the positive aspects can be called music reminiscent of the OST FinalFantasy and Romancing SaGa.

 BraveFrontier is ready to achieve its goal and has already secured its success.

Ryo Ishiguro, General Manager, Zucks Inc. 

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