Glu company together with singer Taylor Swift is preparing to launch a mobile game.
Swift and Glu signed a “partnership agreement for several years.” There are no details about the game yet, but it is already known that the title will not look like a game about socialite Kim Kardashian (Kim Kardashian).
“We understand that Taylor and her fans around the world are expecting a new and unexpected mobile gaming experience. Glu firmly intends to create previously unseen gameplay elements that will tap into Swift’s unique creative potential,” commented Glu Mobile CEO Niccolo de Masi.
The news of the partnership has already raised the market value of the company.
Earlier, de Masi said that the company “only stars with 100 million followers are suitable.” Swift has 71 million followers on Twitter and 65 million on Instagram. The singer’s Facebook page has gained 74 million likes.
Recall that Glu Mobile in 2014 became the author of a title with the participation of socialite Kim Kardashian. The game brought tens of millions of dollars to the company in a short time, which forced Glu to launch a pipeline of games with the participation of stars.
A source: http://venturebeat.com