On November 25, the charity event “New Year for All” will start in St. Petersburg, the participants of which will be employees of the holding Western European Financial Union.
The organizer of the campaign is a mobile application developer company, and its official partner is the advertising agency “moroshka”.
Thanks to the project, everyone who has installed the mobile application “New Year for Everyone” on their device will be able not just to participate in charity, but to make a gift to a specific child personally.
– This is another attempt to draw attention to the problems of charity in favor of orphanages, this is a chance to direct the perception of high technologies on the part of society in the “right direction,” the organizers said. – We want users of the latest mobile devices to feel that they can make children believe in a New Year’s miracle. Don’t let them get angry at the world. To believe that he is still needed. It’s so simple.
The essence of the promotion is simple: as a first step, you need to download the application to your mobile device. In it, the user will receive information about the child: his name, photo and even a voice message. Having bought a personal gift for the baby, the participant of the action through the application lets the volunteers know where he is ready to hand it over to the courier. At the end of the promotion, a photo of the ward with a gift received personally from a caring person will appear in the application.
– Our company is directly related to developments in the field of high technology, so it is especially important for us to take part in a project where, with the help of the latest achievements, you can give your care and attention to a little person, – they say in ZEPHSA.
The campaign will last until December 27 and will cover about 400 children from boarding schools and orphanages of the Leningrad region.
The official website of the promotion: http://400clicks.ru/