September 16, 2013, St. Petersburg, Russia.

– I-Free has updated the interface of the SMSDirect service, designed to create and manage SMS newsletters. New website www.s msdirect.ru provides additional benefits and opportunities for companies that practice SMS-informing their customers.SMSDirect service has been operating since 2007 and is currently one of the five largest SMS information services in Russia and CIS countries.

SMSDirect services are used today by more than 2 thousand companies using SMS-informing.

The updated SMSDirect interface is intuitive and extremely simple for users, thanks to which customers can now independently, without the help of service managers, manage absolutely all processes – registration, payment, formation and conduct of mailings, changing their parameters, etc. And the new function of instant moderation by “stop words” significantly reduces the time for organizing information.

All this creates valuable benefits for customers, especially for medium and small businesses that practice small mailings. Such companies can significantly simplify their business processes for conducting newsletters, as well as eliminate problems related to the human factor.

The SMSDirect service is qualitatively different in many ways from similar services on the market today. Using the technical resources of i-Free, one of the largest content aggregators in Eastern Europe, SMSDirect has a number of technical advantages: a large number of SMS gateways, 24×7 round–the-clock technical support, convenient workflow, etc.

Among other important features of SMSDirect is a line of the most relevant products based on SMS technology: These are SMS with pictures (graphic content) and surveys, Ping SMS and HLR to check the relevance of the database, as well as voice mailings using TTS – advanced speech synthesis technology.

Commenting on the launch of the updated website, Natalia Nikolaeva, head of the SMSDirect service, said: “We constantly study the feedback of our customers and take into account all their comments and suggestions. I think they will like the updated interface, because we have not just changed the design of the site, but also implemented a number of useful functions that make it extremely easy to create and manage newsletters. We hope that users of the service will appreciate the new features and benefits of SMSDirect.”

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SMSDirect is a modern service for creating and managing SMS newsletters. Launched by i-Free in 2007. Works in Russia and CIS countries. Currently, SMSDirect’s clients are more than 2000 companies from different spheres and business sectors.

A distinctive feature of the service is its interface, designed in such a way that people can easily use it without any special training.

Detailed information about the service on the website: www.s msdirect.ru****

i-Free is an innovative company that has been operating in the CIS market since 2001, and in the international market since 2006. Specializes in the creation and implementation of innovative projects in the field of mobile and NFC technologies, electronic finance, digital content distribution, electronic payment systems and micropayments, the development of applications for smartphones and new network devices, as well as the promotion of digital products in the B2C market and the implementation of B2B projects in the field of mobile marketing.

The company is represented and successfully operates in international markets: i-Free offices are located in Kiev (Ukraine), Minsk (Belarus), Almaty (Kazakhstan), Mumbai (India), Beijing (China), Sao Paolo (Brazil). I-Free products and services are delivered today to more than 100 countries around the world.

The headquarters of i-Free is located in St. Petersburg, the representative office is in Moscow. Currently, the company employs more than 750 people.

i-Free cooperates with leading mobile operators in Russia and CIS countries, global mobile equipment vendors, banks, multinational brands and trademarks, major media holdings, publishing houses and Internet resources.

More detailed information about the company on the website www.i-free.comFor more information, please contact:

Aelita Davydova,

e-mail: pr@i-free.com