December 30, 2013, Moscow, Russia.
– Channel One, together with partners in SMS voting in the musical TV project “Voice” – i–Free company, mobile operators Beeline, MTS, MegaFon and others, the Red Square group of companies – transfers to charity the funds received from the audience vote on December 6, 13, 20 and 27. This money will be used for the treatment of seriously ill children. During the two quarterfinals, semifinals and finals of the Voice project, more than 2 million messages and calls were received from hundreds of thousands of people from different regions of Russia.
The money they paid for SMS and calls in support of the contestants will be directed to medical care for children in need of expensive treatment.As last year, this decision was made by Channel One together with partners who provided interactive participation of viewers in the project: mobile operators, the Red Square group of companies and the i-Free company, which carried out the technical implementation of voting.
The funds from the audience vote received by Channel One, i-Free, and mobile operators will be transferred to Rusfond to help children waiting in line for expensive treatment.
MTS Company transfers the funds received from the voting of its subscribers to the Konstantin Khabensky Foundation: this money will also be used for the treatment of sick children. Reports on the expenditure of funds will be published on the website of the First Channel.Commenting on the participation in this action, Vyacheslav Ovchinnikov, CEO of i-Free, said: “This year, as in the past, the audience vote in the Voice project was a record high – and not only because the viewers wanted to support the contestants: for many people it is very important that the money from SMS- the votes will go to the kindest and most humane cause – helping seriously ill children.
We will always support such Channel One projects, because it is very valuable to give people a simple and effective opportunity to help those who are in trouble.”Detailed information about SMS voting in the “Voice” TV project is published on the website of Channel One.
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Channel One is today not only the largest (Channel One programs are accepted on the territory where 98.8% of the country’s population lives), but also the most popular TV channel in the country.
The leadership of the First Channel is convincingly confirmed by the data of several sociological services using different methods of measuring the TV audience. According to their data, from September 1995 to the present day Channel One is the sole leader on the air – the audience share of Channel One is greater than that of its main competitors.***
i-Free is an innovative company that has been operating in the CIS market since 2001, and in the international market since 2006.
Specializes in the creation and implementation of innovative projects in the field of mobile and NFC technologies, electronic finance, digital content distribution, electronic payment systems and micropayments, the development of applications for smartphones and new network devices, as well as the promotion of digital products in the B2C market and the implementation of B2B projects in the field of mobile marketing.The company is represented and successfully operates in international markets: i-Free offices are located in Kiev (Ukraine), Minsk (Belarus), Almaty (Kazakhstan), Mumbai (India), Beijing (China), Sao Paolo (Brazil).
I-Free products and services are delivered today to more than 100 countries around the world.The headquarters of i-Free is located in St. Petersburg, the representative office is in Moscow.
Currently, the company employs more than 750 people.i-Free cooperates with leading mobile operators in Russia and CIS countries, global mobile equipment vendors, banks, multinational brands and trademarks, major media holdings, publishing houses and Internet resources.
More detailed information about the company on the website www.i-free.com
For more information, please contact:
Aelita Davydova,
e-mail: pr@i-free.com