The Israeli company Moon Active, known for the mobile hit Coin Master, has conducted a new round of financing. It received $300 million from investors, and its market value was estimated at $5 billion.The main investor in the round was Insight Partners, according to the Israeli newspaper Calcalist.
At the beginning of 2020, this investment firm has already invested $ 125 million in Moon Active at a valuation of $1.25 billion. Thus, the developer’s capitalization has quadrupled in less than two years.
“We have already developed several new games in different genres and are focused on growth through various M&A deals,” said CEO Samuel Albin.
The main product of Moon Active is Coin Master slots. According to AppMagic, the game now earns $60 million a month. In total, since its release in 2010, its revenue has reached $ 2 billion (excluding the share of the App Store and Google Play), and total downloads amounted to approximately 270 million.
Moon Active employs over 1,300 people, most of whom are located in the main office in Tel Aviv. Since the beginning of this year, the company has hired 400 employees — half of them have joined the R&D team.
Now Moon Active also includes the Belarusian studio Melsoft, known for the games Family Island and My Cafe. Its revenue for 2021 may amount to $160 million. The expected annual earnings of Moon Active itself at the same time may exceed $ 1.5 billion.