Mobile publisher Homa Games has closed a Series A funding round, receiving $50 million from investors. The publisher will spend the money on developing its technology stack, which helps games track and improve performance. He also plans to promote a new hyper—casual subgenre – arcade idlers.
The leader of the round was the Northzone venture fund. In addition to him, the founders of Singular, King, FuboTV and Spotify invested in Homa Games. This is the second round of financing for the French publisher. The first one was held in February, when the company raised $15 million.
Homa Games has three technologies that work with the promotion of titles. Homa Lab — tools for market analysis and application potential. Homa Belly is an SDK for conducting A/B testing. Homa Data is a technology for attracting users and monetizing the game. The collected money will be used for their development.
“With the help of the Homa Games platform, game studios and independent developers acquire superpowers. They can use publishing, analytical and marketing tools to compete on an equal footing with gaming giants around the world,” Northzone’s Par—Jörgen Parson commented on the deal.
In addition, Homa Games is currently working on a new subgenre of hyper-casual games, which it calls arcade idle. In them, the user plays for low-poly little men collecting resources. Examples of such games are Craft Island, Farm Land and Harvest It. It is possible that part of the money will also go to the development of this direction.
Craft Island
Homa Games was founded in 2018 in France.
Initially, the company focused only on hyper-casual titles, but this August announced that it would also deal with mobile puzzles and board games. Homa Games is best known for games such as Tower Color, Sky Roller and Nerf: Epic Pranks. In total, all her projects have gained 500 million downloads so far.