The owners of the hyper-casual platform Ready Games raised $5 million in the initial funding round. And the Bitkraft Esports Ventures esports fund invested the most in it.
Comcast Ventures (the parent organization is Comcast) and the private investment firm Eldridge Industries also participated in the round.
The Ready company is behind the Ready Maker app and the Ready Games service. The latter hosts tournaments in hyper-casual disciplines. 130 such competitions took place in six months, but only for players from the USA and Canada.
With the money raised, Ready expects to strengthen the involvement of users in its projects. In particular, she will experiment with reproducible advertising. It will also introduce more attractive prizes for winning tournaments and add a feature of competitions with friends.
According to Pocket Gamer, Ready plans to enter the global market in the future. But there are no exact dates for expansion.