In this respect, the country ranks third in South America, following Brazil and Chile.
According to DataReportal, 13.8% of internet users in the country over the age of 16 participate in online gambling monthly.
The market volume remains significant. The annual betting turnover in Colombia is estimated at $10.84–14.14 billion, with the number of active accounts exceeding 10.8 million. The largest market share is held by BetPlay — about 51%, with Wplay capturing another 14%.
Concurrently, the revenue of the gaming sector is rising. According to the regulator Coljuegos, from January to August 2026, the figure reached $306.96 million, marking a 39.38% increase compared to the same period the previous year.
The online betting segment contributed $148.57 million. Revenue growth in this area amounted to 84.24%. One of the factors driving this increase was the activity surrounding the 2026 World Cup.