Yesterday, the project of video blogger PewDiePie appeared in the stores. The game called PewDiePie: Legend of Brofist immediately appeared in the box office tops of several countries.
PewDiePie: Legend of Brofist is notable for the fact that its author is a letsplayer. Blogger PewDiePie records videos of passing games with his own comments, and then puts them on YouTube. This activity brings him fame (the PewDiePie channel has almost 40 million subscribers) and money. According to Forbes, the video blogger earned $7.4 million last year.
Now this amount, we have no doubt, will grow. PewDiePie: Legend of Brofist is a paid game, it costs 279 rubles in the Russian App Store. This did not prevent her from being in the top of the highest-grossing games in several dozen countries the next day after the release.
So, for example, the rating of the game looks like in the USA and in the blogger’s homeland – in Sweden (App Annie data).
Of course, it’s too early to draw conclusions about the success of the project. However, it is impossible not to recall that at the beginning of the year, the studio Seriously used the services of the letsplayer to promote the game. Then the review from the blogger brought match-3 Best Fiends from 30 to 50 thousand direct installations only for the first weekend.
PewDiePie is the pseudonym of Felix Kjellberg, a video blogger from Sweden. PewDiePie’s YouTube channel has 39 million subscribers as of September 2015.
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