Disney together with the popular Asian messenger LINE launched a joint project. The game of the genre “three in a row” occupied the top lines of the charts. The popularity of the application forced LINE to release plush Disney Tsum Tsum characters.
In July, Disney Tsum Tsum won the prize lines of the iOS and Google Play charts. Before that, the application was available for download only in Japan, but even there it managed to take first place in downloads in the AppStore and Google Play. In terms of profitability, the game firmly holds the third place.
The success of the game inspired Japanese marketers to create plush toys – copies of Tsum Tsum characters; 1.6 million have already been sold.
Jim Masunda, head of LINE’s marketing department, believes that Disney Tsum Tsum has everything to conquer the Western market with the same ease as the Japanese.
The application is available at the link.
LINE is an application for smartphones and PCs, a means of instant messaging (text, audio and video calls, file transfer). Developed by NHN Japan, NHN Corp, now operated by the Japanese company Line Corporation. The application is most popular in Asian countries. In its segment, it is one of the most financially successful, since it offers users to buy products in Line Games, which can be played together with an interlocutor. The Walt Disney Company is one of the largest financial conglomerates of the entertainment industry in the world.
Founded on October 16, 1923 by brothers Walter and Roy Disney as a small animation studio. Currently, it is one of the largest Hollywood studios, the owner of 11 theme parks and two water parks, as well as several broadcasting networks.