Reading for the night (05/20/2014)

Emerging ad formats in mobile user acquisitionEric Sefert examines in his latest article four new, promising advertising channels, describes what they are, their pros and cons.

The channels are as follows: Twitter Mobile App Install Ads, AdWords Mobile App Install Ads, Native Mobile App Install Ads and Contextual Mobile App Install Ads.

Hearthstone – Heroes of Warcraft monetization analysisEthan Levy, who has worked at Pandemic Studios, Electronic Arts and BioWare San Francisco, tried to analyze the monetization of Hearthstone, and then shared his experience with Gamasutra readers.

Ethan’s method of testing the project itself was curious. In total, he played for 20 hours. For the first five hours, he entered the project, tried various classes and strategies. For the next five hours, Ethan played “seriously”, but without investing money. Then he spent $100 and began to observe how much IAP affected the gameplay.

Can Supercell do it again? Boom Beach analyzedMatthias Hansen, founder of GameAnalytics, analyzing in detail the mechanics and game cycle of Boom Beach, is trying to understand whether the latest Supercell game will be able to repeat the success of Clash of Clans.

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