Spending on video advertising on Facebook increased by 122% year-on-year, the Monster Hunter Explore softlonch took place in Canada, and Snail Games released the Russian version of the MMORPG about kung fu.
1. Video advertising, with all its pros and cons, is becoming more popular. In the first quarter of 2016, Facebook invested 25% more in this format than in the 4th quarter of 2015. In annual comparison, this figure increased by 122%. The data was shared by the marketing company Nanigans. The firm’s experts noted that 60% of all marketing spending on Facebook was on mobile advertising.
2. Capcom has launched the continuation of the Monster Hunter series on iOS – a shareware action RPG Monster Hunter Explore. But so far only in Canada. The release on Android took place last fall, but again only in one country – Japan. The player is offered to explore the island of Markja, which is inhabited by monsters and hidden treasures. It is known that the game has simplified management compared to other projects in the series. The date of the world release is not called.
3. The Chinese company Snail Games has launched a shareware MMORPG about ancient China in Russia. The title is called “Legends of Kung Fu: Saga”. The user is promised close to the console graphics (by the way, the game is really beautiful), 5 combat schools, PvP and non-banal combat. The links are the Android version and the iOS version of the game.