All publications of the author

Industry

“We’re Not About Comfort, But About Results”: How PlayDeck Produces Telegram Games Focused on Social Mechanics

Telegram is its own market with its own rules. In this space, the game thrives within the messenger, relying heavily on social mechanics while incorporating the full range of quality free-to-play features. Mistakes in onboarding or the absence of a social core can immediately ruin metrics. In an article for App2Top, the general producer of PlayDeck, Andrey Deltsov, explains why social mechanics are crucial for Telegram games, what requirements publishers have for projects, what mistakes…
Law

“Now the purchase of the game can be linked to the intentional funding of an undesirable organization”: a lawyer on the situation regarding the ban of the S.T.A.L.K.E.R. authors

On November 18, the Russian Prosecutor General’s Office declared the activities of GSC Game World undesirable in Russia. The reason was the developers of S.T.A.L.K.E.R supporting the Ukrainian army. We spoke with Irina Gushchina, a senior lawyer at Semenov&Pevzner, about what this recognition means for players, media, and retailers in Russia.
Analytics

What’s happening with gaming company stocks by the end of fall: growth in China, faith in Unity’s AI strategy, and other trends

At the end of summer, we compiled a comprehensive report on the gaming stock market situation. To update the data and capture trends, we again analyzed the status of over 60 public companies and examined how their positions have changed since the beginning of 2025. Inside, you’ll find our traditional abundance of graphs, numbers, and information across various markets.