We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Alexey Rekhlov, producer of Creative Mobile external projects. The topic of his report was: “Secrets of using random events in the game mechanics of free-to-play games.”

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Oleg Sukalkin, who holds the post of eSport Coordinator at Riot Games. The topic of his report was: “Building a student esports program on the example of University Battles for League of Legends players in Russia and the CIS.”

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a report by Yaroslav Shalashov, head of video promotion at Wargaming. The topic of his report was: “UGC Media, “evangelists” and how to work with them using the example of Wargaming and the mobile game World of Tanks Blitz“.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Inna Ushakova, CEO of Zenna Apps. The topic of her report was: “KPI for a soft lunch: will your game be successful?”.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Kirill Oreshkina, Head of the Wargaming Video Department. The topic of his report was: “How Wargaming uses content.”

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Alexandra Lukina, product manager of AppMetrica, an analytical product of Yandex. The topic of his report was: “AppMetrica tips and tricks – effective analytics and marketing.”

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Timur Markunin from IBM. The topic of his report was: “Overview of IBM cloud services”.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a report by Dmitry Ryzhov from Social Quantum. The topic of his report was: “The game is out, what’s next? How to develop a free-to-play game after launch.”

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the report Alexander Belotserkovsky from Microsoft and Vsevolod Ivanov from Pinkapp.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the performance of Sabrina Carmona (Sabrina Carmona), producer Goodgame Studios. The topic of her report was as follows:  “Latin American gaming industry: facts and figures”.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a Google master class on the promotion of games, which was held by representatives of the company – Ekaterina Makarova, Amgalan Bazarov and Sanjar Ismailov.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a speech by Johannes Heinze, AppLovin’s Managing Director for EBVA. The topic of his report was: “How did Mobilate reduce the cost of attracting users by 20% using Applovin?”.

The third session of the DevGAMM gaming conference for the current year will be held in Minsk.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a speech by Anastasia Kosareva, head of the localization department of the All Correct Group. The topic of her report was: “What is a good localization according to the players.”

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a speech by Janus Lenzen, Business development manager at Aeria Games. The topic of his report was: “What is important for Western publishers?“.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a speech by Sagi Schliesser, CEO of the publisher TabTale, who recently released Fold the World. In his report, he told how the work of the art department in his company is built.

We continue to post videos from the White Nights Moscow 2015 conference. The next round table was attended by GREE, Unity, Gamevil, AppLift, Creative Mobile and Nevosoft. We discussed the interaction of developers with publishers.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is a speech by Dmitry Plushevsky, CEO of DaSuppa. The topic of his report sounded like this: “Pre-installations of mobile applications in factories.”

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the performance Irina Tripapina, Director of International Development at myTarget (Mail.ru Group). The topic of her report was: “Attracting users in Russia: useful information from the largest publisher of mobile games.”