In the future, G2A is going to sell more than just games on its site. This was stated at a meeting with the Russian press by the CEO and co-founder of the platform Bartosz Skwarczek (Bartosz Skwarczek).
G2A Media Day. Bartosz Skvarchek – in the center
Within the framework of G2A Media Day, organized by the G2A trading platform specifically for Russian-speaking media representatives, a panel of “questions and answers” with the company’s management team was held.
During the conversation, Bartosz Skvarchek said that the company wants to sell “various products”. When asked directly whether G2A is going to sell not only digital games and related content, but also books with TV series, he replied that the expansion of the types of content that the platform seeks is “the natural course of things.”
Bartosz also said that the share of games in the total sales of G2A is more than 70%. Everything else is related game content. The dynamics of sales of both games and in-game items are approximately at the same level.
It was also announced during the media day that 60% of G2A users are people from 16 to 24 years old. In other words, the target audience of the trading platform is young.