Mobile gaming revenues in the Southeast Asian region will reach $7 billion by 2019. This is the conclusion reached by analysts from the consulting company Frost & Sullivan.
In 2014, mobile games in Southeast Asia brought developers a total of $1 billion, according to the Frost & Sullivan team. This amount will grow by 48% per year in the periods from 2015 to 2019. In other words, the local market will become the fastest growing in the world.
The most rapid growth is observed in Singapore and Malaysia. It is there that the number of broadband Internet users and mobile device owners is increasing especially rapidly. Laos, Cambodia and Myanmar have the lowest development rates, although these countries are also growing relatively steadily.
Users of the region prefer smartphones to tablets. But there are more paying players on the latter: the average income per user (ARPU) on tablets is about 4.2 times more than on smartphones.
The leading OS in the region is Android. Frost & Sullivan claims that this state of affairs will continue: it is on this operating system that most of the locally available mobile devices work. Therefore, fragmentation, according to Frost & Sullivan analysts, is the main problem of the local mobile gaming market.
Another problem of the Frost & Sullivan market is called paying for games. Credit cards are still relatively uncommon among the population, and the prepayment system is not yet available in most countries of the region.
The most popular game in Southeast Asia was Clash of Clans. In second place is the game Let’s get Rich from Line, unfamiliar to the Western user.
Note that the forecasts of another analytical company, Newzoo, regarding the region are much more modest. She rates the market itself lower. According to the company, the total revenue from the entire gaming business in the region (and not just from mobile games) in 2014 did not exceed $ 1.1 billion.
A source: http://venturebeat.com
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