Ekaterina Bespyatova

NPD: in September, the US gaming market earned $4.3 billion

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In the USA, revenue from sales of video games, hardware and accessories continues to grow. Last month, the market turnover amounted to $4.3 billion — a billion more than in August.

The September report of The NPD Group is shared by the Venture Beat publication.

Overall market figures (September 2020)

  • In the first month of autumn, American gamers spent the most money on the games themselves and related content. This market share alone accounted for $3.8 billion, which is only half a billion dollars less than the total turnover. And just a month ago, the amount was an order of magnitude less — $2.9 billion. In annual terms, the growth also turned out to be rather big and amounted to 8%;
  • but the biggest growth was shown by gaming accessories. Their sales reached $191 million. This is 30% more than in the same period a year ago;
  • other fast-growing segments analysts called mobile devices and hardware;
  • the total revenue of the gaming market increased by 10% compared to September 2019.

Sales data in September 2019-2020Overall market figures (January-September 2020)

  • in the three quarters of 2020, American players spent $33.7 billion, which is 21% higher than in the same period of 2019;
  • video game sales continue to lead in revenue — they have collected $29.7 billion. It is worth noting that in the first nine months of last year, gamers spent 20% less on games — $ 24.7 billion;
  • accessories also retained the first place in terms of growth rates. This sector has increased by 26%.

Sales data in January-September 2019-2020Top 10 best-selling games in September

Important: NPD tracks sales of physical copies from retailers and receives data on digital sales from publishers. But not all companies provide information. Nintendo does not disclose digital sales of exclusives, Activision Blizzard does not share information with Battle.net , and Take-Two does not always open statistics on the “digit”.

Also, the rating does not take into account microtransactions, subscriptions and something else besides the net sale of games. An asterisk marks titles in which digital sales were not taken into account.

1) Marvel’s Avengers (new game)

2) Super Mario 3D All-Stars* (new game)

3) Madden NFL 21

4) Tony Hawk’s Pro Skater 1 + 2 (new game)

5) NBA 2K21* (new game)

6) Call of Duty: Modern Warfare

7) Crusader Kings III (new game)

8) Animal Crossing: New Horizons*

9) Star Wars: Squadrons (new game)

10) Mario Kart 8: Deluxe*

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