App Annie analytics company has acquired a new asset. Since today, she owns the Libring data aggregator, focused on advertising and marketing.
The new owner is already listed in the upper corner of the Libring homepage
Absolutely nothing is known about the transaction itself, not even the cost.
But both App Annie and Libring told in their blogs how this merger will affect customers.
In fact, one service will combine the functionality of two diverse analytical companies. We are talking about statistics on mobile applications (from App Annie) and advertising (Libring).
Libring will place a special RADAR tool on its panel. And now, on one platform, it will be possible to compare the performance of a mobile application with competitors and evaluate the effectiveness of investments in advertising and marketing. Automating the collection of all this data will allow machine learning.
In addition, according to App Annie CEO Ted Krantz, his company has invested in the creation of new analytical tools. With their help, developers will be able to track CAC, LTV, return on advertising costs and other metrics of their projects.
New App Annie Logo
App Annie delivers and analyzes data on the mobile app market.
Its corporate client base has 1,100 people, not to mention 1 million registered accounts.
Libring is a platform for collecting data on monetization, advertising, marketing and user engagement.
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