The box office leaders have not changed for a long time. Over the past week, only one top – ten cash register applications for iPhone – has a “new face” that has never been “lit up” before – the role-playing MMO Haypi Dragon from the authors of Haypi Kingdom.

Revenue from content on mobile devices is growing, but there is still little investment in advertising in this segment. ARPU and eCPM in mobile games also lag behind the indicators of desktop systems.