How to use RFM analysis to study user behavior and how they make payments, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

Retention can be different. Measuring the indicators of the product, one should definitely not be limited to one. How it happens, – says the analyst devtodev Vera Karpova in a new article in our series of materials “Performance indicators of games”.

The main questions about retention: what is it, why you should know about it and how to increase it. devtodev analyst talks about this academically, but in an accessible way Vera Karpova in a new article in our series of materials “Performance indicators of games”.

The first session is the most important for any game and for any application. It is within its framework that the answer to the question is formed: is it worth it? What is important to remember when working on the first session, – says devtodev analyst Vera Karpova in a new article in our series of materials “Performance indicators of games”.

If your game has a store, you should definitely find out what a consumer basket is. How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

The paying player is a welcome player. But this does not mean that the audience can be divided only into those who squeeze and those who pour funds. The payers are also different. How and why to divide them into segments, – says the analyst devtodev Vera Karpova in our series of materials “Performance indicators of games”.

Lifetime is the metric that clearly shows the interest of users in the product. How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

The indicator that allows you to assess the stability of the user base is called “Stickiness” (“Sticky Factor”). Is there a correlation between it and the revenue of the game, – says devtodev analyst Vera Karpova.

A tool such as a conversion funnel helps to find weaknesses in games. How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

The metric that allows you to track the loss of audience in the product is called Churn rate (it is also the outflow of users). How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

The metric that reflects the time spent by the user in the product is called total daily play time. What to do with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

Is it necessary to monitor the average duration of the session and what it gives, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

What can be learned by calculating Social LTV, as well as how to do it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

What is loyalty, how to calculate it, why it may be needed? These and other questions are answered by devtodev analyst Vera Karpova in our series of materials “Performance Indicators of games”.

Is it possible to calculate the virality of the project and with the help of which formulas it is possible to do this, – Vera Karpova, an analyst at devtodev, tells on our pages.

How can active users be counted and by what criteria, as well as what statistical anomalies occur when evaluating the audience, – says devtodev analyst Vera Karpova.

What kind of downloads apps have, how to increase their number, what traffic parameters to look at after buying it, – says Vera Karpova, analyst at devtodev.

Last Friday, devtodev and I completed the first season of publications about game metrics “Game Performance Indicators”.

What is ROI, what are the ways to calculate the return on investment, how to track the rate of return and what other indicators exist that help in assessing the commercial success of an investment project, – says Vera Karpova, analyst at devtodev.