Last week, during the financial report, Mixi stated that in the period from April to June, Monster Strike earned about $1 million a day. Now, according to the most approximate estimates, this amount has grown to $ 2 million in July – despite the fact that Japan and Taiwan remain the main markets of the game. And, most likely, thanks to cooperation with LINE, this figure will become even larger in the near future.
Mixi and LINE collaborationOn Monday, Mixi and LINE announced the launch of an ambitious project in which they will begin advertising popular games of the partner company.
Last week, LINE announced that LINEPop, its top game, boasts 44 million downloads worldwide.
The collaboration between LINE and Mixi will mainly concern Monster Strike and LINEPop. This marketing technique is practically not used in the West, but it is extremely popular in Japan.
It is no exaggeration to say that collaboration as a marketing tool is a phenomenon of the Japanese mobile gaming industry. It is here that this technique is perfectly mastered.
As a rule, collaboration is limited to the appearance of a game character in a partner company’s project. This will happen in the case of the LINE-Mixi project.
The project starts on Wednesday and will last all of September.
Monster Strike will appear in LINEPop adsThe LINE-Mixi collaboration will go beyond the “exchange” of characters.
Japan is the only country in the world where mobile games are advertised on national television in prime time. These are the rules: no popular project can afford to neglect them.
So the LINEPop/Monster Strike ads will be shown on the Japanese TV broadcast starting from August 12.
But, as it seems to us, it is worth paying attention to something else. Previously, large titles exchanged characters either among themselves or with popular anime. The situation with LINE is somewhat different. Here we are already talking about the cooperation of Mixi with one of the most successful messengers. And the question is, won’t their collaboration lead to the introduction of LINE verification capabilities in Monster Strike?
A source: http://www.serkantoto.com