When promoting mobile games, they are now increasingly resorting to mislids. We are talking about videos whose content does not match the content of the game. For example, the video shows a shooter, and the game itself is a strategy. Why this format of advertising has become popular with game publishers — we figured out together with market experts.

At the end of 2018, TikTok surpassed Instargam and Snapchat downloads. Now the application has more than a billion installations, and the MAU is approaching the 500 million mark. At the same time, the platform remains quite closed for advertisers. Often the only way to access it is through an official reseller.

Together with Mobio, we tell you a little about CTR, one of the most important metrics in marketing. We touch upon such topics as its calculation and analysis of indicators. The author of the material is Nikolay Marchenko, the media buyer of the platform.

How does the purchase of traffic using the CPS model work? What are the pitfalls when working with such traffic? Nikolay Marchenko, a media buyer at Mobio, told about this as part of a series of articles “School of Promotion”.

Who is an arbitrageur, what is he needed for and how to behave when the offer has been spinning for a long time and is irrelevant by many signs. Sergey Zakharov, traffic manager of Mobio, told about this in our traditional section “Promotion School”.

What is the meaning behind the word “vertical” when it comes to mobile marketing, and also why it is important to understand which vertical the project belongs to, — Mobio company told under the heading “Promotion School“.

Alexander Bezobrazov, Marketing Director of Social Quantum, spoke at the Epic Growth Conference about marketing problems, the reasons for the increase in staff and what specialists are needed to promote games today. We offer an edited transcript of the material.

Briefly about what conversion is and how you can work with it, — he told in the framework of a series of articles “School of Promotion” Nikolay Marchenko, media buyer at Mobio.

What does an advertising publisher do, how to work with him and what they are, — he tells Tatiana Seregina, Publisher Manager FeedWise at Mobio.

What lies behind the popular abbreviation CPI, what are the pros and cons of this advertising format, as well as what is important to know when working with it, – says Ilya Seregin, FeedWise project Manager at Mobio.

What is the advantage of an advertising mediator compared to an advertising network, – says Kirill Makarov from Mobio.

The term “advertising inventory” is widely used in mobile marketing. What is meant by this term, as well as what it is characterized by, – said Herman Kapnin, head of the traffic purchase department at Mobio.

What are advertising networks, what are their pros and cons, as well as what is important to remember when working with them, – says Ilya Seregin, FeedWise project manager at Mobio.

In the new series of publications “School of Promotion” we analyze what is meant by the word “advertiser” when it comes to advertising mobile games and applications. Ilya Seregin, FeedWise project manager at Mobio, helps us with this.

We analyze what is meant by the word “offer” when it comes to advertising mobile games and applications. Helps us in this Ilya Seregin, project manager at Mobio.

The increase in the cost of traffic will lead to the popularization of retargeting next year. About why this happened and what retargeting is App2Top.ru Alexey Pisarevsky, CEO of Mobio, told.

Mobio Talks within the framework of White Nights Moscow 2016, which took place on October 11-12, interviewed the speakers of the conference. Today we publish a conversation between Alexey Pisarevsky, CEO of Mobio, and Luis Cataldi, evangelist of Epic Games.

Mobio Talks within the framework of White Nights Moscow 2016, which took place on October 11-12, took several interviews with the speakers of the conference. Today we publish a conversation between Anton Krokhmalyuk, Marketing Director at Mobio, and Tanya Evdokimenko, head of the Kiev office of Playrix.

Mobio Talks withinWhite Nights Moscow 2016, which took place on October 11-12, took several interviews with the conference speakers. We are starting to publish a series of these interviews. The first interlocutor of Anton Krokhmalyuk, Marketing Director at Mobio, was Pavel Ryakkonen, Executive Director of Nevosoft and organizer of White Nights.