A tool such as a conversion funnel helps to find weaknesses in games. How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.

The metric that allows you to track the loss of audience in the product is called Churn rate (it is also the outflow of users). How to work with it, – says devtodev analyst Vera Karpova in our series of materials “Performance indicators of games”.