Wargaiming studio together with Sony Pictures launched an advertising campaign. The M4 Sherman “Fury” tank from the movie of the same name (yes, the one with Brad Pitt!) appeared in the game World of Tanks. The model is available both in the mobile version of the game, and on consoles and PCs.
Product placement, like collaboration, is not a new phenomenon in the gaming world. The giants of the Asian game industry are constantly launching joint projects: the most popular “three-in-a-row” Puzzle and Dragons, for example, attracted brands from Clash of Clans to Hello Kitty to cooperate.
In the Western gaming market, these techniques are also gaining popularity, and judging by the latest trends, a wave of familiar faces, brands and products cannot be avoided.
The American M4A3E8 “Fury” medium tank appeared in the game on October 9. The cost of the model is $14.99. In addition to the military vehicle, the set includes 1050 gold coins in in-game currency and an additional parking space in the garage.
The developers promised that with the purchase of the tank, players will have access to unique missions and goods.
The promotion will last until the premiere of the film “Rage” in the USA, that is, until October 17.
The company was founded in 1998. Headquarters Wargaming.net It is located in London (UK), with branches in Minsk, Kiev and St. Petersburg. The official partner of the company is Wargaming Public Co. Limited, a Cyprus distributor company.